Lidl X FIAT500
The Breif
The Lidl car provides genuine freedom at an affordable monthly rate. This exclusive offer for the private leasing of a new Fiat 500 is a special promotion in partnership with VEHICULUM, Autohaus König, and Santander Consumer Leasing.
With the Lidl car, we are proud to introduce the first fully digitized private leasing experience, all at Lidl's typically low prices.
Deliverables
For this project, I developed a comprehensive set of marketing key visuals that formed the foundation of a cross-platform campaign. This included a full range of digital banners tailored for various placements, an informative in-car pamphlet designed for print, and a curated collection of social media assets—all working together to deliver a consistent and engaging brand message across both digital and physical touchpoints.
